Terms of Service

Last updated: 2026-09-15 · Version 8.2

These are the same terms shown inside the Heala app.

English

1. Agreement

These Terms are an agreement between you and Heala Limited, company number 17430512, registered in England and Wales at Apartment 1219 Nobel Way, Uhaus Vita Living East, Manchester, England, M1 7FY.

By creating an account or using Heala you accept them. If you do not accept them, do not use Heala.

The Privacy Policy explains what we do with your information and forms part of your agreement with us. Where a section here says the Privacy Policy covers something, that is where the detail is.

2. Eligibility — you must be 18 or older

You must be at least 18 years old to create an account or use Heala. There is no child, teen or supervised version of the service.

An app marketplace's age rating is a content rating and does not change this. If a store, family account or parental-control setting allows someone under 18 to install Heala, that person is still not eligible.

We ask for your date of birth during setup and record the answer on our servers. An account that has not established adult eligibility cannot store health information of any kind; reading, exporting and deleting stay open, because someone who has not answered still owns what is already theirs.

You must not falsely claim to be 18 or older, and you must not help anyone under 18 to use Heala. We may immediately close an account where we reasonably determine the account holder is under 18.

3. Your account

You are responsible for your account, for keeping your sign-in secure, and for what happens under it. Tell us at hello@heala.fit if you believe someone else has access.

One person, one account. Do not share an account, use someone else's, or impersonate another person.

Keep your email address current — it is how we reach you about your account, your purchases and security.

4. Your content and the licence you give us

You own the content you create or submit: workouts, notes, nutrition logs, hand-entered foods, cycle entries, body measurements, photographs, body scans, generated body-twin files, stories, messages, published programs, your profile card and share cards. We do not obtain ownership of it because you uploaded it.

To provide Heala, you grant us a limited, worldwide, non-exclusive, royalty-free licence to host, store, reproduce technically, process, adapt for technical presentation, transmit to the service providers named in the Privacy Policy, display back to you, display to recipients you deliberately choose, and — where the feature publishes to a web address, such as your profile card or a body-twin link — display to anyone who opens that address. The licence exists only as far as is reasonably necessary to operate, protect and provide the service. Examples: sending a meal image to an AI provider to read it, sending body images to a 3D provider when you ask for a twin, screening media you send in a conversation, and adding an approved food to the shared catalogue.

For most of your content the licence lasts as long as the content does: remove the item, or delete your account, and it ends. Removing a message for everyone is a soft delete, so the row survives for any report that points at it, and neither participant can open the media afterwards.

Three things work differently, and each follows from something you chose:

Feedback. If you send us a rating, suggestion or bug report, we may use it to operate and improve Heala with no obligation, payment or attribution to you, and it is not treated as your confidential information. This gives us no rights in your personal content and does not change how we handle personal data.

5. Content rules, screening and reporting

You are responsible for what you submit — messages, photographs, video clips, voice messages, stories, published programs, challenge names, profile information and hand-entered foods — and you confirm you have the rights and permissions to submit it.

You must not submit unlawful or infringing content; another person's sensitive information without authority; another person's image without permission; content that sexualises minors in any form; content that harasses, threatens or abuses anyone; malicious files; or anything intended to abuse or compromise the service.

There is no tolerance for objectionable content or abusive users. We review every report within 24 hours, we remove content that breaches this section, and we eject the people responsible.

What is screened, and what is not. A photograph, video clip or voice message sent in a conversation is checked automatically before the recipient can open it: the message is held, our AI provider judges it, and it is then released, or retracted with the file deleted. A photograph is judged on the image and any caption; a voice message is transcribed and judged on the words; a video clip is judged on its caption alone, because nothing looks inside the video. Message text is not screened. Stories are not screened. Usernames, display names, bios, challenge names and published programs are not screened before they appear. Hand-entered foods are reviewed only before anything enters the shared catalogue. If the classifier cannot be reached, media is released rather than held, so a check can be missed. Everything unscreened, and everything screening misses, depends on people reporting it.

How to report. Use the report control on a message, a profile or a challenge. Anything without one — a story, a username, a display name, a bio, a published program — goes to hello@heala.fit; tell us what you saw and where. Blocking someone stops contact between the two accounts in both directions.

What we do about it. We may remove content, restrict features, warn, suspend or close an account where reasonably necessary because content is unlawful, infringing, abusive, misleading or otherwise in breach. Repeated breaches escalate.

Point of contact. hello@heala.fit is our single point of contact for users, for anyone reporting illegal content, and for authorities, including for notices under the EU Digital Services Act. We accept messages there in English, Turkish and Spanish, and reply in English.

6. Acceptable use

You must not bypass Heala's age gate, a paywall, AI usage limits or scan-credit limits; manipulate billing or referrals; interfere with security or attempt unauthorised access; reverse-engineer Heala except where the law expressly permits; scrape Heala or its backend without authorisation; submit malicious code; abuse AI functionality; use Heala to facilitate unlawful activity; or use another person's account.

You must not harass, threaten or abuse another user, attempt to contact someone who has blocked you, or use social features to distribute content prohibited by section 5.

You must not evade a restriction we have applied, including by opening another account while it lasts.

You must not resell access to Heala, operate it as a service for other people, or otherwise use it commercially.

7. Subscriptions, billing and renewal

Heala offers free functionality, Heala Pro on monthly or annual subscription, promotional and regional offers, trials, student pricing, referral benefits, scan credits and one-off items. The offer available to you is the one shown by the billing provider before you purchase.

Where you buy decides who charges you. Purchases in the iPhone app go through Apple's App Store and are charged to your Apple Account, and Heala uses RevenueCat to manage products and entitlements; the purchase is confirmed with the store before anything is unlocked. Subscriptions bought at heala.fit are processed by Stripe Checkout and managed afterwards in the Stripe billing portal. Only subscriptions are sold on the web.

One-off purchases — scan-credit packs, and a streak revive that restores one broken streak — are consumable store products bought through the App Store, and each is used once.

The Apple purchase sheet or Stripe Checkout is the source of truth for the product, price, currency, tax, billing period, trial, eligibility and renewal price.

Automatic renewal. A recurring subscription renews automatically unless cancelled beforehand under the billing provider's process; Apple generally requires cancellation at least 24 hours before the period ends. You are charged when you confirm the purchase, and each renewal is charged within the 24 hours before the current period ends, at your plan's renewal price. Where that price will change, Apple or Stripe tells you before it takes effect. Turning auto-renewal off stops the next charge; it does not refund the period you are in, and you keep access until it ends.

Cancel where you bought: on iPhone, Settings → your name → Subscriptions → Heala; on the web, the Stripe billing portal at heala.fit/billing. In the app, Profile → Account & Privacy → Manage billing sends you to whichever applies.

8. Trials, promotions, referrals and codes

Trials and offers. Heala may offer a free trial or promotional price, and eligibility may depend on account, country, purchase history, product, store and campaign. A trial is offered once — at heala.fit only where the Stripe customer for your account has never had a Heala subscription, and in the App Store under Apple's own one-per-account rule. If a trial converts automatically into a paid subscription, cancel before it ends if you do not wish to be charged. The checkout screen controls the offer.

Referrals and the friends price. Every account has an invite code and link. A friend can join one group, once, with a code that is not their own, within 7 days of creating their account; two people cannot each join the other's group. A friend counts toward a code once they have opened Heala on their own phone, one the code's owner has not used; test and deleted accounts do not count. When 3 friends count, the code's group unlocks the friends price: everyone in the group, meaning the code's owner and every account that joined with that code, including later ones, can buy Heala Pro annual in the iPhone app at the friends price shown in the App Store. It is an ordinary annual subscription billed by Apple. It renews at that price for as long as the subscription continues, unless Apple tells you of a price change as section 7 describes, and you can cancel it at any time. It is not sold at heala.fit and does not combine with student pricing or another offer. The friends price has no cash value and cannot be transferred. We may withhold or remove it where we find self-referral, duplicate or fake accounts, or other manipulation. Free Pro weeks earned under the earlier referral programme, before 9 October 2026, stay on the account until they are used.

Founding member codes. People who join the waiting list at heala.fit are emailed a personal founding-member code: 15% off for the first 100 to join, 10% for everyone after, fixed when the code is created. A code belongs to one person and is redeemed once, by one account, at the heala.fit web checkout only — it is not an App Store code. Once redeemed it is attached to your account, so a later checkout there applies it without the code being typed again. The discount is a percentage off what you are charged and continues for as long as that subscription does; if we change the price at renewal, your percentage applies to the new price.

Student pricing. There are two student offers, each 40% off the regular Pro price. In the UK, if your account email is a UK university address ending in .ac.uk, you can verify it and buy Pro at the UK student price, on the web at heala.fit and in the App Store in the UK. Alumni addresses do not qualify. The offer stays tied to that verified address on that account and ends if the account address is changed to one we cannot verify. Separately, in the US or any other country, you can verify a .edu address you own, which does not have to be your account email and can be verified on only one Heala account; alumni addresses do not qualify, and a verification is honoured for 12 months, after which you can verify again. For either offer we email a verification link to the address being verified; it expires after 30 minutes and works once.

One offer at a time. Stripe Checkout applies one discount per purchase. Where a founding-member code could apply alongside another offer, the founding code wins even where the other would have been larger in the first year, because the founding one is the one that lasts. What the checkout screen shows before you pay is the offer you get.

9. Refunds and your statutory rights

Apple manages refunds for App Store purchases under its own rules. For a purchase made at heala.fit, contact hello@heala.fit.

Withdrawing from a web purchase. If you are a consumer in the United Kingdom or the EEA and you buy a subscription at heala.fit, you have 14 days to withdraw without giving a reason, running from the day your purchase completes. Tell us before the 14 days are up — an email to hello@heala.fit saying you withdraw from your Heala Pro purchase, with the account's email address, is enough. Cancelling in the Stripe portal stops the next renewal but is not by itself a withdrawal notice, so write to us as well if that is what you mean.

Heala Pro starts the moment the purchase completes. By buying, you ask us to begin supplying it straight away and accept that the 14 days run while you already have access. If you withdraw within them, we may keep a proportionate amount for the part of the period you had access to and refund the rest; if you were still in a free trial and had not been charged, there is nothing to refund. We refund to the payment method you used, within 14 days of being told.

Purchases made inside the app are sold through Apple's store, so a withdrawal or refund request for one of those goes to Apple under its terms.

Nothing in these Terms excludes mandatory statutory consumer rights. Where applicable law gives you a withdrawal, cancellation, refund or other remedy, it continues to apply.

10. Scan credits and prepaid value

Some 3D body functionality uses scan credits. The allowance and price are shown in Heala or at checkout. One credit is consumed only after a usable 3D body model is generated successfully — a failed generation does not spend it. Included allowances reset according to your subscription.

Prepaid value means anything you have paid for and not yet used: an unused scan credit, an allowance that has not reset, or a paid streak revive not yet applied. It belongs to the account that bought it, has no cash value except where law requires otherwise, and cannot ordinarily be transferred.

Where legally permitted, unused prepaid value may be lost when an account is terminated for serious fraud, deliberate abuse or deliberate security violations. If Heala withdraws a paid feature or closes an account for reasons unrelated to your conduct, mandatory consumer rights continue to apply, and where legally required we will provide an appropriate refund, credit or other remedy for prepaid value that cannot be used.

11. Heala is not medical care

Heala is a fitness and general-wellness service. It is not a medical device, a doctor, a healthcare professional or provider, a hospital, an emergency service, a diagnostic service, or a substitute for professional medical care, and it is not intended to provide medical diagnosis or treatment.

No clinician is involved. Nothing Heala shows you has been reviewed by a doctor, physiotherapist or dietitian before you see it. The numbers are produced by software from what you log and what your devices report.

That includes calorie and nutrition estimates; workout programs and training blocks; the sets, reps, rest and working weight prescribed for an exercise; recovery, readiness, sleep and strain scores; HRV insights; body measurements and 3D estimates; AI responses; cycle, ovulation and fertile-window estimates; and medication reminders. All of it can be wrong, incomplete, delayed, inconsistent or unsuitable for you.

One is worth naming, because it looks most like clinical judgement and is not:

Consult an appropriately qualified healthcare professional before relying on any of it where professional advice is appropriate — especially if you have a medical condition, are pregnant or trying to become pregnant, take medication, are recovering from injury, have or have had an eating disorder, or have symptoms that need assessment. Never disregard professional advice because of something Heala displayed.

Heala does not hold your medical history. It never asks for a diagnosis, and no condition, injury or prescription is an input to what it calculates: your training load, targets and recovery score come out the same either way. You can type a note such as "my shoulder is injured" when generating a workout and the AI will try to work around it, but that is a free-text request to a language model, not a clinical adjustment, and nothing checks that it worked.

Medication functionality is reminders and personal logging. Heala does not prescribe, decide whether a medication suits you, calculate or check a dose, check interactions, or tell you to start, stop or change anything. A reminder is an ordinary notification scheduled on your own device and can fail to arrive — the device is off, notifications are disabled, the phone was replaced or restored, the app was reinstalled, or the operating system dropped the schedule. Heala also stops reminding you about a dose once you mark it taken. Do not let a Heala reminder be the only thing standing between you and a dose that matters.

Cycle and fertility estimates are arithmetic on the dates you log. Heala estimates ovulation as fourteen days before your next predicted period and draws a fertile window from five days before that to one day after. That is not a measurement of what your body is doing, and it is less reliable the more your cycles vary. It is not contraception, fertility treatment, a pregnancy test, diagnosis, pregnancy prevention or pregnancy care. Do not rely on it to avoid or to achieve a pregnancy.

Emergencies. Do not use Heala for emergencies. If you believe you or someone else may be having a medical emergency, contact emergency services or a qualified professional. Do not wait for or rely on an AI response; the assistant is instructed to tell you to contact emergency services, it cannot contact them for you, and it is not a crisis service.

Heala does not monitor you. No person reviews your health information as part of the service, no score is checked by anyone, and Heala will not contact anyone on your behalf. There is no alerting, no emergency contact and no fall detection. A low recovery score, an unusual heart rate or a reminder you never opened produces a number or a notification on your own device, and nothing else happens.

12. Connected health information and body scans

Heala can read from Apple Health on iPhone, and can connect to WHOOP and Fitbit. Support for Oura is built but not currently enabled; if it is enabled, everything in this section applies to it unchanged. Imported information may be delayed, duplicated, unavailable, inaccurate or affected by device or provider limitations — a ring that did not sync, a watch that was not worn, a sleep block that does not match the night you had. It all arrives as data, and Heala treats it as data.

Once you connect an account, Heala can refresh it without you: for a connected Fitbit account our servers collect heart rate once an hour whether or not you open the app.

Where you allow it, Heala also writes back to Apple Health — your weight, and the meals and water you log. Write-back is a separate opt-in with its own switches, and nothing is written unless you turn it on.

Turning a sync off, revoking access in your device settings or disconnecting an outside service stops future imports. It does not delete what has already been imported, and corrections or deletions you make in Heala do not reach back into Apple Health. To remove imported information use Profile → Account & Privacy → Delete a date range, narrowed to wearable data, or delete your account.

Body scans, body measurements and 3D body twins are estimates. They are not clinical measurements, medical imaging, body-composition diagnosis or identity verification, and results may differ from professionally measured values.

You remain responsible for deciding whether what Heala displays is appropriate to rely on for ordinary fitness use. Do not rely on connected-device information for emergency or clinical decisions.

13. AI features

Heala uses third-party AI to provide features you ask for. When you are in one you are interacting with a system, not a person, and nothing it writes is reviewed by a clinician, a coach, a dietitian or anyone else at Heala before it reaches you.

AI is used in the assistant and coach; workout and program generation and auditing; meal, nutrition-label and menu photographs and typed food descriptions; body photographs for measurements and 3D generation; and the automated screening described in section 5. Screening is how the service is kept safe, so it runs whatever your AI setting says.

When you dictate rather than type, your device's speech-recognition service converts the audio to text, and on both platforms that may happen on the provider's servers rather than on the device. Only the resulting text goes on to the AI provider.

The assistant can act on your account. Asked to, it logs water, food, sleep, bodyweight, workouts, cardio, body measurements, habits, medication doses and cycle days, sets reminders, and creates or saves programs. It can misunderstand you and write the wrong thing. Ask it to undo, or correct the entry yourself.

AI output may be inaccurate, incomplete, out of date or inappropriate. Review it before you rely on it. Do not rely on it for diagnosis, emergency decisions, prescription or dosing decisions, whether to start or stop a medication, treatment decisions, legal advice or financial advice.

AI features are subject to usage limits that depend on your plan. Sending your information to an AI provider needs your separate permission, asked the first time you use one of these features and withdrawable at any time in Privacy choices. AI providers and models may change; material changes affecting personal-data disclosures will be reflected in the Privacy Policy and, where required, in consent flows. The Privacy Policy names the providers and what is sent to each.

14. Privacy, advertising and your choices

Heala processes sensitive health and fitness information to provide functionality you request. The Privacy Policy governs all of it.

Health information is never provided to advertising partners for targeting — not HealthKit or wearable data, nutrition history, meal contents, weight history, workout details, cycle or reproductive information, medication information, body scans, precise routes or AI health conversations. This applies whether or not you allow advertising measurement. Only a closed list of commercial events may leave the app for an advertising partner, carrying only product, category, billing interval, currency, amount, store, platform and app version. Section 8 of the Privacy Policy sets out the detail. No third-party advertisements are displayed inside Heala.

Accepting these Terms is not permission for the features that need one. Heala asks separately, the first time you use each: Apple Health or Health Connect access; location, including route recording; camera; microphone; photo library; notifications; AI processing; body-scan processing; cycle and reproductive-health processing; sending a cycle summary to the AI provider; connecting an outside health service; marketing email; and advertising measurement.

The switches Heala owns are collected in Profile → Account & Privacy → Privacy choices, and every one works in both directions. Turning off AI processing or Body scan processing stops Heala sending anything to the AI provider for that family of features, and the next time you open one it asks again rather than assuming. Turning off Cycle & reproductive health closes that feature until you grant it back. Turning off Advertising measurement shuts the advertising component down there and then. Turning off Marketing email stops marketing email, while service email about your account, purchases and security continues.

One row is a record rather than a switch, because the permission is not ours to revoke: Connected health services shows your answer, but the access belongs to your device. Revoke Apple Health or Health Connect in your device settings, and disconnect an outside service in Profile → Integrations. The same is true of camera, microphone, photo library, location and notifications.

Withdrawal applies going forward. It cannot recall a request already made or information already sent.

15. Intellectual property and third-party services

Heala and its licensors retain all right, title and interest in the service, including the HEALA name, logos, branding, applications, website, interface, designs, illustrations, icons, motion, code, APIs, algorithms, scoring and progression systems, generation systems, original written and visual content, exercise and nutrition content, database structure and documentation.

Subject to these Terms, we give you a limited, personal, non-exclusive, non-transferable and revocable licence to use Heala for your own personal purposes while you remain eligible and your account is in good standing. You may not resell access, operate Heala as a service for other people, or use it to build a competing product.

Promoting Heala for reward is allowed only where we have agreed it with you in writing. Any such permission lasts as long as that agreement, covers nothing else, and gives you no other right in the HEALA name, logos or content.

You may use Heala-generated sharing materials created from your own information for their intended purpose. Third-party content and marks remain the property of their owners.

Heala depends on external services for infrastructure, authentication, storage, AI, body processing, health integrations, food information, maps, notifications, email, attribution and billing. These may change, become unavailable, or experience delays or outages, and we do not guarantee continuous operation of an external service. The Privacy Policy identifies the current providers.

16. App Store licence

Apple's App Store. If you download Heala through Apple's App Store, the licence to the iOS application, including its Apple Watch app, is also subject to Apple's standard licence terms. Unless Heala expressly provides a custom EULA through App Store Connect, Apple's Standard Licensed Application End User License Agreement applies where applicable: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Where these Terms operate as that licence, the following apply:

These Terms separately govern access to and use of the Heala service and account. Apple is not responsible for operating Heala's service, providing support or administering your account except where its own terms provide otherwise.

17. Suspension, termination and closing your account

We may restrict, suspend or terminate an account where reasonably necessary because of age ineligibility, false age information, breach of these Terms, fraud, abuse, billing or referral manipulation, security threats, unlawful conduct, or attempts to circumvent service limitations. Where appropriate we may give notice or an opportunity to put things right.

Screening refuses the item; it does not penalise the account. Where media you sent is flagged, the message is retracted and the file deleted, and nothing is recorded against your account. There is no strike count and there are no automatic posting restrictions of any kind. Restricting, suspending or closing an account is a decision a person makes.

Screening is automated, so you can have it looked at again. When we remove something we will tell you what was removed, which rule it was measured against, that the decision was automated, and how to challenge it. Write to hello@heala.fit saying which message it was, and a person will look at it again. Media we removed is deleted rather than hidden, so we cannot put it back — you would need to send it again.

Closing your account. You may stop using Heala at any time, and delete your account at Profile → Account & Privacy → Delete my account, or at heala.fit/delete-account if you cannot reach the app. Export my data, on the same screen, gives you a copy first. Deleting the account starts the deletion process described in the Privacy Policy.

Deleting your account does not cancel a subscription. Cancel it with whoever billed you — Apple or Stripe — before you delete, if you do not want it to renew. Section 7 says where, and section 10 covers unused prepaid value.

18. Availability, disclaimers and liability

Heala is provided "as is" and "as available" to the extent permitted by law. We do not guarantee continuous availability, error-free operation, perfect security, complete information, or accurate AI output, nutrition information, body estimates, health-device information or route information, or that any recommendation is suitable for you.

To the fullest extent permitted by applicable law, Heala and its operators are not liable for indirect, incidental, special, punitive or consequential losses arising out of use of the service. Where a contractual monetary limitation is lawful, our aggregate liability arising from the service is limited to the greater of what you paid Heala in the 12 months before the event giving rise to the claim, or £100.

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for wilful misconduct, or under mandatory consumer rights. Different jurisdictions impose different limits on contractual exclusions, so these provisions apply only as far as the law where you live permits.

19. Changes to Heala and to these Terms

We may add, remove, or change plans, published prices, features, providers, AI models and usage limits, or discontinue functionality. Price changes apply to future purchases and renewals.

Where we have told you a discount runs for as long as you keep a subscription — a founding-member code, for example — a price change does not take it away; your percentage applies to the new price.

We may update these Terms when Heala changes, when providers or pricing change, when platform requirements change, or when the law changes. We will update the version and effective date, and where legally required we will give additional notice or ask you to accept again. Material changes apply prospectively. Existing payment obligations and mandatory consumer rights remain subject to applicable law and billing-provider rules.

20. Governing law, language and contact

These Terms are governed by the laws of England and Wales, subject to mandatory rights that apply to you as a consumer where you live. The courts of England and Wales have non-exclusive jurisdiction, and nothing here prevents you from relying on a mandatory consumer-protection provision or bringing proceedings elsewhere where the law gives you that right.

Language. These Terms and the Privacy Policy are written and published in English only, at heala.fit/terms and heala.fit/privacy, and they appear in English inside the app whichever language you have chosen for the rest of it. Heala's own screens are translated into Turkish and Spanish. These two documents are not, and that is deliberate: a legal text maintained in a language its authors cannot read drifts from the original, and two versions that quietly disagree are worse than one you can rely on.

Contact. Questions, support requests and legal notices: hello@heala.fit. You can also use the support form at heala.fit/support, and account-deletion requests can be made at heala.fit/delete-account.

Heala Limited

Company number 17430512

Registered in England and Wales

Apartment 1219 Nobel Way, Uhaus Vita Living East, Manchester, England, M1 7FY